Headquartered in Trevose, Pennsylvania, AirClic allows customers to track and manage the "who, what, where, when and why" of their entire operation – instantly, easily, accurately, and affordably. Using AirClic's innovative wireless solutions, a company's mobile workforce can automatically capture and access critical information about workers, assets, inventory, activities, location, and time.

Project Overview:
Offering an innovative, feature rich technology solution like AirClic's is a double-edge sword when it comes to marketing. On one hand, their solution has so many great technology advances and technical features that could be highlighted. On the other hand, they also need to convey a tight message to ensure their prospects truly “get it”… to ensure prospects understand the core benefits of AirClic's Mobile Solution. It was this challenge that AirClic and Business Shorts set out to address.

Critical to the creation of AirClic's Short was to first address the following question: What are the top three ways that AirClic delivers value to its customer's business? The answer to this question really helped to solidify AirClic's Unique Selling Proposition (USP) and formed the foundation for the script and production of AirClic's Short. As you will see by viewing their Short, the approach focused on helping prospects understand that being “disconnected” from their mobile workers can have a significant negative impact on a company's service and profitability. Once the need has been firmly established, AirClic points to concrete business successes and industry recognition as evidence they can deliver to goods… higher customer satisfaction, more employee accountability, reduced costs, and higher profitability!

This Short will support AirClic's marketing efforts in a number of ways, including:

as a “quick tour” on their company's website,

as a link within their email marketing campaigns,

as a link within nationally distributed press releases, and

as an interactive display at industry events and tradeshows.

In Their Words:
"Business Shorts was THE way for us to take our marketing efforts to a new level - by leveraging an interactive, edgy way to communicate our value, increase awareness, and educate and convert prospects into qualified sales meetings. Initial results show that of all visitors that opened the link, half of them watched the video, with a four and a half minute average time on the site - well over industry standard."

Tracey Ellis
Director of Sales & Marketing Execution