Intelliworks offers an online relationship management solution for higher education. Their mission is to enable enrollment, admissions and recruitment marketing professionals to make purposeful connections with students.

To accomplish this, they offer a software-as-a-service platform that helps institutions recruit students, market their programs, grow enrollment, and drive tuition-based revenue. Their systems even help educational institutions leverage the power of leading social networks to attract and build relationships with perspective students.

Project Overview:
Long before coming to Business Shorts, Intelliworks executive and marketing teams were doing some pretty impressive things – they had a clear understanding of their market and key differentiators, excellent skills in creating compelling marketing copy, and a great sense for design. The challenge was this:

Their technology was so innovative and feature-rich, it actually got in the way of communicating their value on a personal level.

As such, our number one objective when creating this Business Short was to connect with end-user prospects on a personal level. This was accomplished through the “Meet Sarah” approach, where we profile an admissions marketing professional (a role closely aligned with Intelliworks' target prospect). The Short shares many of the real-life challenges that Sarah is facing, and offers Intelliworks as THE solution that will make ‘Sarah's life a whole lot easier… and make Sarah's boss a whole lot happier!”

Unique Feature:
When viewing this Short, you'll probably notice a familiar Web 2.0 icon in the movie footer, “Share This.” Seamlessly integrated within their Short, this function allows users to instantly share the Intelliworks message via email, text messaging, or AIM… or post content via the most popular social networking sites like Facebook, MySpace, Twitter and LinkedIn. Very cool!

In Their Words:
“We were thrilled with our experience working with Business Shorts. Not only were they able to understand our goals and objectives, but they did a tremendous job of managing the project from beginning to end to make sure we were 1) satisfied; 2) on time and 3) on budget. Our collaboration with Business Shorts resulted in a solid video that has really enhanced the online experience for our prospective customers. Furthermore, it has empowered my sales team and our partners to more effectively introduce our offerings to prospective customers. Using our Business Short we can now articulate our core value proposition in under 3 minutes.”

Dan Obregon
Director of Marketing, Intelliworks, Inc.