Medkinetics builds information-based tools that utilize the Internet in unique ways. Their products are known for their innovation, simplicity and low cost. They are especially focused on creating powerful tools that hospitals and physicians (and their staffs) can use to simplify their administrative workloads.

Project Overview:
Within the first minute of the first call we had with Jim Cox, CEO of Medkinetics, we knew HE GOT IT. Jim told us that “I'm busy, unless I find a very compelling reason to stay on a website, I'm gone in the first 30 seconds… and even if I like what I see, I'll probably only stick around for 2-3 minutes.”

In fact, by the time Business Shorts got involved, Medkinetics had already started the process to simplify the Medkinetics website through a complete redesign – aiming to reduce the amount of text and making it more visually appealing for visitors. A Business Shorts was a natural fit in this redesign project.

At less than 3-minutes running time, Business Shorts worked closely with Medkinetics to develop very tight messaging addressing the simple question, “As a medical professional, WHY should I choose Medkinetics over the competition?”

Unique Feature:
Like many Shorts, Medkinetics opted for direct response lead generation at the end of their movie by offering free resources. But their movie had a twist. To increase the quality of sales leads, Medkinetics opted to require a valid business email address before visitors could download the whitepapers. You can see this feature in action by viewing Medkinetics Short on the right. At the end, try entering an ISP-based email address like Yahoo, gmail, or msn… and see what happens!

In Their Words:
“I have to tell you that there are very few companies I've ever worked with that have done as good a job as you have. I can't say enough good things about Business Shorts… so how about prompt, professional, and perfect. Please feel free to use me as a reference any time you need one. BTW, we're already talking about another project!”

Jim Cox
CEO, Medkinetics