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for less than a price of single-page print ad, your Business Short can drive revenue growth for years!
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Unlike most marketing spends that are tied to a single event or promotion, a single Business Short can be used for years. Your Short will also drive leads across almost every aspect of your sales and marketing mix. Below are just a few examples. (If you have other unique ways of using your Short, let us know and we’ll add it here!) |
- Featuring on your corporate website
- Including your Business Short in your email marketing such as e-newsletters, email product alerts, webinar invitations, etc.
- Using your Short as the "landing page" for your search engine, pay-per-click ads
- Including a link to your Short in all your employees’ email signature lines
- Displaying your Short on computer monitors and/or plasma screens at trade shows
- Providing trade show attendees with a CD or Flash Disk containing your Short (and other marketing materials!)
- Burning your Short to a CD and sending it out as part of a direct mail campaign
- Including a "Forward This Movie to a Friend Option" and watching your free exposure multiply!
- Showing your Short during an in-person sales call or web-based sales presentation
- Using your Short as a "leave behind" during an in-person sales call… or sending to prospects as a follow-up to a web or phone
meeting
- Featuring a link to your company’s Short in EVERY press release you create and distribute
- Capturing a prospect's attention by featuring your Short before, during, or after a webinar event
- Including a link to your Short in online product directories and in industry-relevant blogs
- Featuring a link to your Short as the "call to action" in your company’s print advertising
- It can even be used as a tool to train your own sales team or a reseller/partner network
So… what’s all this mean in terms of payback on your 1-time investment in your Business Short?
Rather than throwing out an arbitrary figure, we’ll let you crunch the numbers based on your company’s unique situation. Be as conservative or as aggressive as you’d like in terms of your projections. We’re confident that even the most conservative estimates will result in an amazing return on investment for your organization!
Let me crunch the numbers!
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