people love to buy… but they hate being sold

Think about it… do you like being approached by a car salesman the second you drive on the lot? Or what about receiving those telemarketing calls as you sit down to dinner with your family? Of course not… you hate it and so does everybody else (including your prospects)!

Actully, people enjoy buying, but it needs to be on their terms...without the pressure of an overbearing sales person or any gimmicks. They actually love the freedom of sitting back, relaxing, and educating themselves about the benefits of a product and service. They love being empowered by receiving free information and considering your product in a pressure-free way… a Business Short delivers on both of these.

the adult attention span is short… and shrinking!

Let’s face it… largely due to the influence of television and the Internet, most people now have the attention span of a hamster (OK, maybe a mature guinea pig!). And to make matters worse, decision makers have been trained to spend less than 3 minutes considering your company’s initial marketing message.

To be successful, you’ve got limited time to capture your prospect’s attention and motivate them to take action. That’s precisely what a Business Short is designed to do… opens doors for you, three minutes at a time.

we’re overwhelemed with text

On average, we remember only about 10% of what we read. Yet most organizations bombard their prospects with stacks of (you guessed it) TEXT! – factsheets, brochures, catalogs, print advertisements, websites, blogs, direct mail, emails, etc.

What's this mean for you? We believe it means opportunity. By strategically using a combination of multimedia elements such as audio, images, text, and graphics – you’ll get noticed more than your text-only competitors. And another HUGE benefit - an engaging multi-media experience will boost a prospect’s retention of your product to almost 50%!

underlying your short, there is a sound selling methodology

Flash presentations are common on the web… but the vast majority are NOT effective in generating leads or progressing prospects through the sales cycle. Why? Because most are simply just an e-version of a product factsheet or company brochure – created by technology folks with zero first-hand experience selling!

At the foundation of every Business Short lies a sound model of solution selling. Rather than just focusing on features, we first build a strong case for why prospects truly NEED your product or service…and that there is "pain" associated with not using your product or service. Your product is then presented as THE ABSOLUTELY BEST solution to address their needs, complete with rich accounts of the BENEFITS (i.e., what’s in it for them). Finally, we further credentialize your company, recap with a hard hitting summary or benefits, and end your short with a strong call to action.

they deliver the perfect message - 100% of the time - and to more people!

On most sales teams, there is a combination of A, B, and C players. Imagine if your message could be delivered to more people, with 100% consistency, just like your top sales person would deliver it. Your Business Short will allow you to do just that! You can be confident that prospects hear precisely the message you want them to be hearing – EVERY TIME.